Career Pathway Brochures Project Management ::: SWSi TAFE

Designed, project managed and produced an innovative communication project responding to the NSW Government’s Smart and Skilled initiative. I developed a collection of fold-out Career Pathways brochures for each industry area focusing on the job outcomes of SWSi qualifications. I set up an advisory team to refine my design that emulates a railway network map, where students can choose their career path and identify job outcomes at different qualification levels. To accompany the printed brochures I also collaborated with our web developer to produce online interactive versions of each industry career map that links the job outcomes directly to our course information and online enrolment. I also provided links to downloadable interactive PDF alternatives of the graphics in case the users don’t have the required plug-in or browser version installed. This project has proven successful in creatively communicating and promoting the products that we offer to potential students both online and at careers markets for enrolments in 2013 and 2014.